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Property is tough. In fact, it’s an (urban) jungle out there.
So realestate.com.au set out to create an entirely new brand platform. One which reminded Australians of their love of property and their love of homes.
Because, when it comes down to it, we all desire a place to call our own. Somewhere which makes us say: this is the place.
This new brand platform was launched using traditional media such as television, radio and OOH, accompanied by display and social to create a fully integrated campaign.
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